Master Supply Agreement (Leads, Calls, Traffic)

This Exhibit A sets forth the minimum standards for Traffic provided by Supplier under the Master Supply Agreement ("Agreement"). All capitalized terms have the meanings set forth in the Agreement.

1. General Standard

All Traffic must represent a genuine, voluntary, and informed consumer inquiry for the specific product or service being marketed, generated without deception, coercion, or misrepresentation.

Traffic that technically delivers, connects, or meets duration thresholds may still be Invalid Traffic if it fails to meet these standards.

2. Lead Standards

A Lead is considered potentially Valid Traffic only if:

• The consumer personally and knowingly submitted their information
• The Lead reflects current and accurate consumer intent
• Required data fields are complete and materially accurate
• The Lead was not generated through misleading claims, false urgency, or bait-and-switch tactics
• The consumer was not incentivized unless expressly approved in writing

Leads generated through recycled data, scraped data, purchased lists, or aged databases are Invalid Traffic.

3. Call Standards

A Call is considered potentially Valid Traffic only if:

• The call was consumer-initiated
• The consumer had a reasonable expectation of being connected regarding the advertised product or service
• The call was not auto-dialed, spoofed, pre-recorded, or artificially generated
• The consumer was not misled as to the nature of the call or the party being contacted

Call duration, connection, or completion does not override compliance failures.

4. Transfer Standards

A Transfer is considered potentially Valid Traffic only if:

• The consumer expressly consented to being transferred
• The consumer's stated intent matches the destination service
• The transfer does not misrepresent pricing, availability, outcomes, or qualifications
• The transfer does not generate buyer complaints or regulatory exposure

Any Transfer that misrepresents consumer intent or creates downstream risk is Invalid Traffic regardless of duration.

5. Hire Best Pros Discretion

Hire Best Pros retains sole discretion to determine whether Traffic meets the standards of this Exhibit A.

Supplier bears the burden of proving compliance upon request.

The following practices are strictly prohibited and constitute a material breach of the Agreement. This list is illustrative and not exhaustive.

1. Prohibited Generation Methods

Supplier may not generate Traffic using:

• Robocalls, auto-dialers, or artificial call initiation
• Call spoofing or caller ID manipulation
• Incentivization of any kind unless approved in writing
• Misleading creatives, false claims, or unsubstantiated promises
• Fake forms, pre-filled fields, or deceptive UX
• Scraped, purchased, rented, or third-party lists
• Bots, scripts, emulators, or simulated user behavior

2. Prohibited Content & Representation

Traffic may not be generated through creatives or messaging that:

• Imply guarantees, outcomes, or endorsements
• Misstate pricing, urgency, or availability
• Misrepresent Hire Best Pros, its buyers, or the nature of the service
• Use restricted words or claims without authorization
• Suggest affiliation, partnership, or official endorsement where none exists

3. Prohibited Sources

Traffic may not originate from:

• Sources violating platform terms (Google, Meta, carriers, etc.)
• Spam-oriented placements or deceptive redirects
• Any source prohibited by applicable law or regulation
• Any source previously flagged by Hire Best Pros

4. Sub-Publishers & Call Centers

Supplier is fully responsible for all sub-publishers, affiliates, agents, call centers, and technology used.

Violations by any upstream or downstream party are deemed violations by Supplier.

5. Zero-Tolerance Practices

Any Traffic associated with the following is automatically Invalid Traffic:

• TCPA violations
• Privacy law violations
• Consumer legal complaints
• Regulatory inquiries tied to Supplier traffic

This Exhibit governs billing, payment eligibility, and invalidation mechanics under the Agreement.

1. Payment Eligibility

Payment is owed only for Valid Traffic as determined by Hire Best Pros.

Traffic later determined to be Invalid Traffic is not payable, regardless of prior acceptance, reporting, or payment status.

2. Compliance Overrides Accounting

Compliance failures, consumer claims, buyer complaints, or regulatory risk override:

• duration thresholds
• delivery confirmation
• invoice timing
• reporting acceptance

3. Retroactive Invalidation

Hire Best Pros may retroactively invalidate Traffic at any time if:

• fraud is discovered
• misrepresentation is identified
• a consumer asserts legal rights
• a buyer makes a compliance-based claim
• regulatory or carrier risk arises

There is no time limitation on retroactive invalidation for compliance-related issues.

4. Withholding, Offsets & Clawbacks

Hire Best Pros may, at its discretion:

• withhold payment
• offset future payments
• demand repayment of previously paid amounts

Supplier shall remit repayment upon demand. Failure to do so constitutes a material breach.

5. No Waiver

Failure by Hire Best Pros to immediately identify or reject Invalid Traffic does not constitute acceptance or waiver of rights.