Speed and follow-up
Consumers who submit a request are usually talking to more than one business. How quickly and how persistently you follow up is the part you control.
- Decide who owns first contact and how fast, before requests start arriving
- Plan for the second, third and fourth attempt, not just the first call
- Use a voicemail and text script your team actually says the same way every time
- Log the outcome of every request so you can see where they stall